Vol. 12 No. 1 (2025)

Articles

• ANALYSING THE IMPACT OF KEY MACRO VARIABLES ON S & P BSE SENSEX

  Sathya.M, Dr. K. Sabarinathan (Author)

  1-11

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• MACHINE LEARNING FOR PREDICTIVE ANALYTICS: TRANSFORMING INVENTORY MANAGEMENT IN E-COMMERCE

  Dr. GLADSTAN PD, Mrs.NANDINI D, Dr VEERAMANI G, Dr. KISMAT KAUR, M.RAJALAKSHMI (Author)

  12-28

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• EFFECTIVENESS OF GREEN MARKETING STRATEGIES ON BRAND IMAGE AND CONSUMER LOYALTY

  Dr.S. Ananthi, Dr.J.Kavitha, Mr.T.Jaikanth, Mr.M.Mohamed Hussain (Author)

  29-46

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• CUSTOMER PERCEPTION AND SATISFACTION WITH ONLINE PAYMENT APPS IN PERAMBALUR DISTRICT

  Dr.R.KARTHIGA, Dr.P.DEEPA, Ms.B.KEERTHANA, Ms.S.GOMATHISANKARI (Author)

  47-64

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