CONSTRUCTING A REGRESSION MODEL TO EXAMINE THE CORRELATION BETWEEN FFS DEPLOYMENT AND PORT PROFITABILITY: A QUANTITATIVE APPROACH

Abstract

This study explores the relationship between the implementation of Free and Fair Shipping (FFS) practices and the profitability of ports. Employing a quantitative methodology, we develop a regression model to analyze how various metrics related to FFS deployment correlate with key profitability indicators. Our research utilizes data gathered from a selection of ports across multiple regions, focusing on both the extent of FFS adoption and relevant profitability measures. By applying statistical techniques such as correlation analysis and regression modeling, we aim to quantify the nature and strength of the relationship between FFS practices and port profitability. The results of this study enhance our understanding of how FFS principles affect the financial performance of ports, offering valuable insights for industry stakeholders striving to improve their sustainable operational strategies.