ANALYSIS THE FACTORS INFLUENCING INVESTMENT DECISION FOR CRYPTO CURRENCY : AN EMPIRICAL STUDY

Authors

  • Dr. Diwakar Chaudhary, Dr. Ruchika Gupta, , Dr. Archana Dixit, Dr. Radha Sharma, Mr. Piyush Kumar, MS. Janvi Author

Abstract

 The current research study identified factors that affect an investor’s decision making while investing in cryptocurrencies. These factors acknowledged for this study where Social Influence, Financial Literacy, Legal Constraint, Return on Investment and Technology. Survey of 75 respondents suggested high variation in the responses. The analysis of the study using various statistical tools like mean score and correlation test it can be evident from the research study that cryptocurrency being the latest introduction in the investment domain attracted majorly young audience.

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Published

2024-06-20

Issue

Vol. 11 No. 1 (2024)

Section

Articles