BRIDGING TRADITION AND INNOVATION: INTEGRATING TRADITIONAL HANDICRAFT INTO ART DESIGN EDUCATION

Abstract

Manual crafts often embody the accumulated knowledge and expertise transmitted over generations. Although this manual technique represents a cultural legacy, it is not as effective in addressing the needs of the contemporary, extensive market. As a result, several traditional crafts are in danger of becoming outdated. The cultural and creative industries play a crucial role in the economic growth of local regions, especially in metropolitan areas where design and tourism are flourishing. This article explores the integration of traditional handicrafts into art design education, with the aim of revitalising these crafts through modern, innovative techniques. The article examines five essential strategies: enhancing cultural and creative products by refining traditional craft elements; increasing product value through the use of traditional techniques; emphasising unique cultural identities through design styles; improving product quality by developing functional aspects; and infusing new value into products by leveraging science and technology. Additionally, the article explores the importance of branding traditional crafts to enhance their market competitiveness. By integrating these ideas into art design education, traditional handicrafts might acquire renewed significance and durability in the modern creative sector.